From 2023 to 2024, Canyon trusted me as part of its content creator team for the social media campaign around the Pathlite:ON SUV e-bike range.

Based in Biarritz, I developed and produced a series of visual stories exploring the versatility of the bike across contrasting environments — from the Atlantic coast and surf culture to the mountains of the Basque Country.

  • Conceived and produced original photoshoots, often inviting local guests and athletes
  • Directed and produced short films for social media
  • Explored analogue photography and mixed visual processes
  • Experimented with bike-mounted filming techniques to bring the riding experience, highlighted the bike’s versatility, technical features between different terrains and lifestyles